This blog post is a bit different from our past ones. We hope that it can serve as both a case study of HERO Unit’s PR campaign, as well as a piece to share our learnings as a video game PR agency from our experience in the mobile gaming scene.
H.E.R.O. Unit is officially released! In this text-based mobile game, play as the role of a Hotline Emergency Response Operator (HERO). You are a 911 dispatcher picking up calls from distressed individuals. Calls in-game, though fictional, are heavily inspired by real-life calls and events.